Submitted by Matt McAlister01.24.2008
As marketing budgets tighten in 2008, advertisers will put a premium on performance. They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.
Suggested Odds50.00%
Prediction Close Date:01.01.2009 (EST)
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Meaning, leads leads leads.
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