Ad spending will shift from impression to performance-based marketing in 2008

Matt McAlister — Fri, 25 Jan 2008 12:18:07 -0800

As marketing budgets tighten in 2008, advertisers will put a premium on performance.

They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs.

Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.

Ad spending will shift from impression to performance-based marketing in 2008

Matt McAlister — Fri, 25 Jan 2008 12:18:07 -0800

As marketing budgets tighten in 2008, advertisers will put a premium on performance.

They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs.

Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.

Ad spending will shift from impression to performance-based marketing in 2008

Matt McAlister — Fri, 25 Jan 2008 12:18:07 -0800

As marketing budgets tighten in 2008, advertisers will put a premium on performance.

They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs.

Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.

Ad spending will shift from impression to performance-based marketing in 2008

Matt McAlister — Fri, 25 Jan 2008 12:18:07 -0800

As marketing budgets tighten in 2008, advertisers will put a premium on performance.

They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs.

Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.

Ad spending will shift from impression to performance-based marketing in 2008

Matt McAlister — Fri, 25 Jan 2008 12:18:07 -0800

As marketing budgets tighten in 2008, advertisers will put a premium on performance.

They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs.

Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.

Ad spending will shift from impression to performance-based marketing in 2008

Matt McAlister — Fri, 25 Jan 2008 12:18:07 -0800

As marketing budgets tighten in 2008, advertisers will put a premium on performance.

They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs.

Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.

Ad spending will shift from impression to performance-based marketing in 2008

Matt McAlister — Fri, 25 Jan 2008 12:18:07 -0800

As marketing budgets tighten in 2008, advertisers will put a premium on performance.

They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs.

Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.

Ad spending will shift from impression to performance-based marketing in 2008

Matt McAlister — Fri, 25 Jan 2008 12:18:07 -0800

As marketing budgets tighten in 2008, advertisers will put a premium on performance.

They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs.

Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.

Ad spending will shift from impression to performance-based marketing in 2008

Matt McAlister — Fri, 25 Jan 2008 12:18:07 -0800

As marketing budgets tighten in 2008, advertisers will put a premium on performance.

They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs.

Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.

Ad spending will shift from impression to performance-based marketing in 2008

Matt McAlister — Fri, 25 Jan 2008 12:18:07 -0800

As marketing budgets tighten in 2008, advertisers will put a premium on performance.

They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs.

Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.