U.S. online advertising grows by more than 10% in 2009?

Yi-Wyn Yen — Wed, 07 Jan 2009 13:39:04 -0800

The growth of online advertising dramatically slowed in 2008 with the start of the economic recession. After several years of healthy growth, U.S. spending for online advertising dropped by less than half, from 25% in 2007 to 12% in 2008.

Analysts forecast Internet ad spend will rise only 10% in 2009. eMarketer estimates that total U.S. online spend for '08 was $23.6 billion and this year will reach $25.7 billion. IDC's latest Internet Advertising Quarterly report also suggests that the growth has faltered. In Q3 2008 report says that "total U.S. advertising spending increased by 9.4% to $6.67 billion from $6.09 billion in the same quarter a year ago."

Others claim that the 10% prediction will get slashed again with expectations of a deepening recession.

Prediction: Will online ad spend in the U.S. Internet advertising continue to grow by more than 10% in 2009? This prediction will be judged once the IDC's U.S. Internet Advertising Quarterly Wrap-up 3Q 2009 report is released to the public in December 2009.

U.S. online advertising grows by more than 10% in 2009?

Yi-Wyn Yen — Wed, 07 Jan 2009 13:39:04 -0800

Others claim that the 10% prediction will get slashed again with expectations of a deepening recession.

U.S. online advertising grows by more than 10% in 2009?

Yi-Wyn Yen — Wed, 07 Jan 2009 13:39:04 -0800

Others claim that the 10% prediction will get slashed again with expectations of a deepening recession.