"... Ideas at Google do not burst forth from the heads of geniuses and then find their way unimpeded to huge audiences of receptive users. Rather ideas emerge, are torn to shreds, reformulated, torn to shreds, prototyped, torn to shreds, launched to internal users, torn to shreds, rebuilt and relaunched, torn to shreds, refined some more, torn to shreds, put back together one last time, torn to shreds by [site reliability engineers], tweaked again in a seemingly-endless frenzy of last minute work, and launched ... whereupon they are torn to shreds by bloggers, journalists, and competitors. ..."

– Kevin Scott, Valleywag, "Ex-Googler says enough with the puff pieces"