The Industry Standard - U.S. online advertising grows by more than 10% in 2009? - Comments

Though the economy has

Liv Jin — Wed, 14 Jan 2009 13:16:00 -0800

Though the economy has slashed big profits of the overall advertising industry - including both traditional and new media advertising, the relative low cost of online advertising (plus its 'measurable' features such as clicks) could steer more companies to spend more on internet ads and less on traditional media.
So I bet yes on this prediction. :-)

I originally had it that way

Yi-Wyn Yen167771 — Wed, 07 Jan 2009 16:49:29 -0800

I originally had it that way but shortened it to "by" in the header to make it less wordy. The gist of it is still the same, in my opinion. But I switched back per your suggestion.

In regards to other prediction, I sense that the trend will be the same, but I believe IAB will come out with their annual report within a month, which is why I wanted to wait before closing that out. Will take a look.

@Yi-Wyn, suggest that the

David Kuan — Wed, 07 Jan 2009 16:26:28 -0800

@Yi-Wyn, suggest that the prediction heading be modified to be
"U.S. online advertising grows by over 10% in 2009?" to be consistent with prediction body verbiage.

Incidentally, can you look into the
Ad spending will shift from impression to performance-based marketing in 2008 prediction that is being judged. According IAB 2008 Q3 report, it already shows performance-based marketing with more market share than impression-based. IMO, it has sufficient data to support rendering of judgment.

U.S. online advertising grows by more than 10% in 2009?

Yi-Wyn Yen — Wed, 07 Jan 2009 13:39:04 -0800

The growth of online advertising dramatically slowed in 2008 with the start of the economic recession. After several years of healthy growth, U.S. spending for online advertising dropped by less than half, from 25% in 2007 to 12% in 2008.

Analysts forecast Internet ad spend will rise only 10% in 2009. eMarketer estimates that total U.S. online spend for '08 was $23.6 billion and this year will reach $25.7 billion. IDC's latest Internet Advertising Quarterly report also suggests that the growth has faltered. In Q3 2008 report says that "total U.S. advertising spending increased by 9.4% to $6.67 billion from $6.09 billion in the same quarter a year ago."

Others claim that the 10% prediction will get slashed again with expectations of a deepening recession.

Prediction: Will online ad spend in the U.S. Internet advertising continue to grow by more than 10% in 2009? This prediction will be judged once the IDC's U.S. Internet Advertising Quarterly Wrap-up 3Q 2009 report is released to the public in December 2009.