it's all because for years

oomu — Thu, 08 Jan 2009 07:12:56 -0800

it's all because for years and years Steve Jobs spoke about HIS goals, HIS vision and HOW HE worked to put a great product on the market and HE wanted to use it. So in fact, people believes know Steve Jobs when he speak about the product. they don't believe immediately the product is great, they believe steve jobs fight for it

In fact, people knows Jobs works in computers makings and digital stuff by passion and so it show in his keynote.

but Schiller ? who knows ? maybe he hates computer and want to speak about boats. Who reads about his own story ? do he speak about computing and digital age when there are nothing to sell ? Why does he work in apple ? Steve Jobs made apple because he did not want to work for IBM 1980s style computers.

Why Schiller works in a company selling iwork.com and macbook pro 17 ? is it really the product he dreamed of ? or it's just a new stuff to sell in a long carrier ?

When Jobs showed the Macintosh, NeXTstep or the ipod. He spoke not only about the product but also about the technology behind, how they look after it, what they envisioned and he was able to show sincerity in the technology.

you can see old nextstep demoing by Jobs on youtube. It's pretty impressive if you think about it. You could really believe he is amazed by convenient electronic email, by true postscript display, by "object paradigm" in computing language and whatever crazy technologic stuff for that old 1989 product.

In the end you may believe Jobs wanted to make THAT product and not an other and he knows why this technology, not another one, made possible to create a great product. So you can expect he has surely good reasons, and he may genuinely love all these dorky stuff.

true or false, it's that feeling Jobs built in the media and newspapers. and so, people love to speak about it : sincerity.

Not with Schiller, we don't know. Who is that guy anyway ? does he use computer ?

Macworld keynote hype barely registers on Google Hot Trends

Ian Lamont — Tue, 06 Jan 2009 11:18:13 -0800

The last few Macworld expos have attracted huge amounts of public attention, outside of the core group of Mac fanatics. The 2007 event was parodied on MadTV, and the 2008 Macworld keynote generated so much chatter that it caused Twitter to crash.

Not so this year. Twitter didn't crash. There is no media frenzy. And one useful measure of public interest -- Google Hot Trends, which tracks up-and-coming search terms used by millions of Web users -- didn't have any Macworld-related phrases in the top 10 or top 20 terms during the 2009 keynote. "Macworld live blog" showed up in the #28 spot, followed by "Macworld keynote" at #52, and "mac rumors" at #75 (see screenshot below). "Macworld coverage" was #91. After the keynote, the terms moved up, but there wasn't nearly as much interest as there was in sex expert Whitney Casey or Liskula Cohen, the model who is suing Google for negative comments made by an anonymous blogger.

What are the other hot themes for today? There are lots of searches relating to FBI jobs in the top 20, plus a mysterious combination of characters in the number two slot (✈ ▌▌) that could be a reference to the Sept. 11, 2001 terrorist attacks on the World Trade Center.

The reason for the tepid interest in Macworld obviously relates to the fact that Steve Jobs didn't give this year's keynote. Jobs is not only Apple's co-founder and CEO, he has proved to be a master showman who can make the most mundane product features seem utterly innovative and desirable. Many people assumed that because Jobs had decided to bow out of the keynote that Apple had nothing interesting to show off this year. That was not the case -- marketing chief Phil Schiller demonstrated a new MacBook Pro and significant improvements to the iLife software suite. Still, a keynote by a relatively unknown Apple executive doesn't generate the same warm feelings as Steve Jobs' appearances in years past.

Google Hot Trends during the keynote:

Sources cited, referenced, or consulted: Associated Press, Cnet, Techmeme, rcfp.org, YouTube, Techcrunch, Google Hot Trends.

Image: Phil Schiller speaking at Macworld 2009 (AP/Ben Margot)

The Industry Standard - Macworld keynote hype barely registers on Google Hot Trends - Comments

it's all because for years

Macworld keynote hype barely registers on Google Hot Trends